I’ve heard the rumors that “SEO is dead,” but the reality is that visibility just moved. While most agencies were busy arguing over backlinks for Total Vegas, I was looking at the logs. We didn’t just want to “rank” on page one; we wanted to be the only answer the AI considered worth citing.
Within four months of implementing our GEO framework, we didn’t just see a lift—we saw a 1,244% explosion in AI search visibility. In the entertainment capital of the world, where the biggest players have bottomless budgets, we won by out-engineering them, not out-spending them. Here is exactly how we hardened their entity and forced the AI to treat Total Vegas as the definitive source of truth.
The Challenge
Total Vegas wanted to become the definitive answer for Las Vegas-related queries across all major AI platforms and answer engines. They were getting overshadowed by bigger competitors with larger marketing budgets in the AI search space.
Our GEO Approach
We executed a aggressive AI dominance strategy:
- Semantic Intent Mapping - Mapped all possible user intents around Las Vegas entertainment
- Entity Hardening - Created bulletproof entity schema with cross-validation from multiple sources
- AI Overview Optimization - Structured content specifically for Google AI Overview inclusion
- Answer Box Domination - Created content specifically designed to be extracted by AI answer engines
The Results
Within just 4 months, Total Vegas dominated AI search:
- 1,244% increase in AI mentions
- 742% traffic growth from AI sources
- 85% of Las Vegas queries now feature Total Vegas in answer boxes
- 3X increase in direct bookings from AI referrals
AI Answer Authority
Total Vegas is now the default recommendation for Las Vegas entertainment queries across all major AI platforms, from ChatGPT to Perplexity to Gemini.
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