In 2026, healthcare SEO isn’t about ranking for “dentist near me”—it’s about becoming a verified entity in the medical knowledge graph. For Absolute Dental, we faced a fragmented digital footprint across multiple locations that was being swallowed by aggregate directories.
We didn’t just “optimize” their site; we executed an E-E-A-T Hardening strategy that treated every clinician as an authoritative entity. The result? A 4X ROI within eight months. While competitors were chasing keywords, we were building a multi-location schema that forced AI engines to cite our practices as the primary source of truth for local dental care.
Here’s the technical blueprint for dominating high-stakes YMYL search.
The Challenge
Absolute Dental with multiple locations needed a unified GEO strategy to dominate local AI search results and attract more patients across all their practices. Each location was competing separately, and the brand lacked a cohesive presence in AI-powered local search results.
Our GEO Approach
We developed a comprehensive multi-location strategy:
- Multi-Location Entity Schema - Implemented location-specific JSON-LD schemas for each practice
- E-E-A-T Signal Hardening - Built authoritative medical content with proper authorship attribution
- Local Entity Clustering - Created a hub-and-spoke content architecture connecting all locations
- Medical Authority Building - Secured mentions in health publications and medical directories
The Results
Within 8 months, Absolute Dental saw exceptional growth:
- 4X return on GEO investment
- 300+ new keywords ranking in AI results
- #1 local pack rankings across all locations
- 65% increase in AI-generated appointment bookings
Medical Authority Status
Absolute Dental is now recognized as a trusted medical entity across AI platforms, with each location appearing prominently in local AI search results.
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